Casino – Why It’s Important to Understand Your Audience


Casinos are exciting places filled with a palpable energy. They’re places where music blares, champagne glasses clink, and people try their hand at games that can be both thrilling and heartbreaking. They’re also places where the odds are stacked against you, and winning is often more about luck than skill or knowledge.

One of the things that makes Casino so effective is the lack of good guys. There’s no place for heroes in a story that’s rooted in corruption and greed. And while many of the characters in the movie get their comeuppance, they’re never completely unaccountable for their actions.

The story of Casino is about the mob’s rise and fall in Vegas, and it reveals how massive gambling corporations essentially took over Sin City. Martin Scorsese masterfully depicts this drama with a taut narrative that keeps the action humming throughout the film. And even at almost three hours, Casino doesn’t lag or run out of steam.

For casinos looking to attract more group business, it’s important to understand what your audience wants from a venue. Demographics are helpful, but they don’t tell you why someone is in your casino. They could be there on a business trip with an hour to kill, or they could be there to celebrate a bachelorette party for their friend. Understanding your audience’s pain points and motivations can help you shape your marketing strategy to best accomplish your goals. To learn more, check out this blog post.