How to Market a Casino

With their free drinks, fancy restaurants and gambling, casinos are places where people can spend a lot of money. The more money you have, the more chances you have of winning. It’s important to have a budget before you go into the casino so you know how much you can spend. It’s also important to keep track of the time you are there so you don’t overspend. If you lose more than you win, you should leave.

Casino was Martin Scorsese’s follow-up to Goodfellas, a movie that established the director as a master of violent, profane crime drama. The film starred Robert De Niro and Joe Pesci, who had teamed up in Goodfellas and Raging Bull, and helped introduce the genre of Las Vegas-set organized crime movies to a wider audience.

The movie has some bravura set pieces and its own brand of filmmaking excitement, but it’s a less-exuberant, more rueful take on institutional systems of grift. A few echoes of the Copacabana scene are tossed in for good measure, but the sensibility is one that’s more attuned to the real thing.

Many casinos are also entertainment destinations, with luxurious hotel offerings, cutting-edge technology and flexible event and meeting spaces. Having a full spectrum of amenities and experiences can help attract customers from all over the world. That’s why it is critical for casino marketing to consider not just the gaming floor, but the entire casino environment.